Wordpress has provided the means for many non-techies to now be able to put sites up online. As well as ease of use, using a wordpress blog platform helps to keep the search engines happy, helping the site to rank well.
Sometimes, though, you may want the page to look not like a blog, but like a standard website - maybe for an opt-in page of a “squeeze page” sales letter, maybe as a business presentation, or as a bridge page to an affiliate offer, or to present something in a showcase.
Instead of having to decide between all the benefits of using a wordpress blog, and the presentation of a conventional website, the choice becomes irrelevant, when taking the option of using a theme that makes the wordpress blog present as a standard website, while still having blog characteristics. This way gives the best of both options.
I have used this theme format for landing pages for affiliate products, and to build structures for “authority sites”. It creates an easy path for non-techies to put up websites, and the appearance does not look like it is a blog. The theme is especially useful for affiliate marketing, which can be a lucrative path.
If you are considering using a wordpress platform for affiliate offers, to build a list with opt-in offers, or just prefer the look of a standard site rather than the blog pages, then this theme would be the way to go. It still has the ease of use and the seo benefits of wordpress blogs, but gives greater scope with presentation. This theme is not a free theme, but it is very reasonably priced and an excellent business tool.
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.To Your Money Blogging Success,
Julie